After over a decade in China, Damir Firšt has returned to Croatia, co-founding augmented reality (AR) companies Auki Labs and Matterless. Now valued at over $200 million, these startups are transforming shared AR experiences, enhancing privacy, and pushing the boundaries of digital interaction. Damir’s journey spans narrative design, immersive tech, and a vision for positioning Croatia as a global tech innovator.

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